Alain Desmier: Exposing the secrets of lead generation

Fraudulent leads and why they matter

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Alain Desmier: Exposing the secrets of lead generation

Alain Desmier calls for new advertising standards to clean up life insurance lead generation

The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insurers and underwriters are blissfully unaware that consumers are routinely misled online, every single day. There are at any one time operating in the UK, a number of lead generation affiliates flagrantly breaking numerous levels of ASA and FCA regulation, without fear of being caught. If you are online today, you'll likely be targeted by and see the following: On Facebook you'll see advert...

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