Alain Desmier calls for new advertising standards to clean up life insurance lead generation
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insurers and underwriters are blissfully unaware that consumers are routinely misled online, every single day. There are at any one time operating in the UK, a number of lead generation affiliates flagrantly breaking numerous levels of ASA and FCA regulation, without fear of being caught. If you are online today, you'll likely be targeted by and see the following: On Facebook you'll see adverts that...
In Google search terms
'Work together, be prepared and where possible be flexible'