'There are strong justifications for almost always index-linking'

As we become a more digitally enabled society, inevitably advisers are being pitted against online aggregators and life providers for their protection clients. Online and direct channels offer a quick and slick process for effecting life insurance. They can also offer products at a discounted price. Many aggregators or life providers will be happy to make a loss on their protection sale for the long-term benefit of gaining that customer. They'll have many different products and services that they'll seek to up and cross sell in the future. So how do advisers compete? The answer to me is ...