Ian Sawyer: How to fix early cancellations

Attention to detail is often the very thing that separates the good from the brilliant. The award winners from the runners up, if you like. The 1% that seem so small we often don't pay them attention amongst the noise of shiny new products and clever marketing. I find it astonishing that we work so hard on the hardest part of protection - getting people to buy the appropriate cover they need - but make an utter mess of helping them to keep the cover in place once they have it. Early cancellations...