Tom Baigrie: Closed book insurers mean well too

'Our past has been rife with some very poor intermediary practice'

clock • 3 min read

LifeSearch CEO on fulfilling claims, mis-selling policies and treating customers fairly

If you read Katie Morley's recent consumer champion piece in The Telegraph you'll see an example of why sometimes the protection market can't truly be trusted. And it isn't because the insurer didn't pay the claim until pushed. Rather, Reassure, a closed-book insurer has paid a claim it technically didn't have to - to help a claimant in dire need and, yes, to placate a crusading journalist. I've always doubted the enthusiasm of closed-book insurers to pay claims, given they don't have to sell any new policies. So, when I recently asked Reassure if they would join the PDG Claims Charte...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

amii appoints Charlie Francis to executive committee

amii appoints Charlie Francis to executive committee

Howha PMI managing director

Jaskeet Briah
clock 24 July 2026 • 1 min read
Rosemount adds 12 advisers in Q2

Rosemount adds 12 advisers in Q2

41% growth in protection in H1

Jen Frost
clock 24 July 2026 • 2 min read
PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

Consumer outcomes, vulnerability and fair value

Cameron Roberts
clock 23 July 2026 • 2 min read