Angela Davidson: Five industry myths busted

'Client barriers are only half the battle'

clock • 5 min read

Customer objections aside, advice expert Angela Davidson explores some of the myths closer to home

We talk a lot about client myths and barriers to protection; a general mistrust of insurance, objections to cost, an over optimism in life that leads many to believe they are invincible, to name but a few. While I explored those in my previous article, client barriers are only half the battle. Some barriers to writing protection can be found much closer to home. These ‘myths' have been around for years in our industry and can make writing protection that little bit harder. Here are just a few ‘home-grown' myths I would like to bust. "Protection is always mentioned but clients don't...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

FCA Market Study: The problem of loaded premiums

FCA Market Study: The problem of loaded premiums

Firms should “prioritise simplicity and transparency”

Tony Müdd
clock 17 September 2025 • 3 min read
Tavistock acquires Lifetime Financial Management Intermediaries

Tavistock acquires Lifetime Financial Management Intermediaries

Refocusing the company's strategy

Isabel Baxter
clock 12 September 2025 • 3 min read
LifeSearch appoints CIO to boost tech strategy

LifeSearch appoints CIO to boost tech strategy

Support for next phase of growth

Jaskeet Briah
clock 08 September 2025 • 1 min read