Angela Davidson: Five industry myths busted

'Client barriers are only half the battle'

clock • 5 min read

Customer objections aside, advice expert Angela Davidson explores some of the myths closer to home

We talk a lot about client myths and barriers to protection; a general mistrust of insurance, objections to cost, an over optimism in life that leads many to believe they are invincible, to name but a few. While I explored those in my previous article, client barriers are only half the battle. Some barriers to writing protection can be found much closer to home. These ‘myths' have been around for years in our industry and can make writing protection that little bit harder. Here are just a few ‘home-grown' myths I would like to bust. "Protection is always mentioned but clients don't...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER partners with AMI for Women in Protection and Health Awards

COVER partners with AMI for Women in Protection and Health Awards

Women in Protection and Mortgages

COVER
clock 03 November 2025 • 1 min read
Advisers want to learn more about AI: Paradigm

Advisers want to learn more about AI: Paradigm

Technical knowledge gap found

Jaskeet Briah
clock 31 October 2025 • 2 min read
Stonebridge adds new AR

Stonebridge adds new AR

Vibrant Mortgages partnership

Cameron Roberts
clock 27 October 2025 • 1 min read