Paul Foody: A three-pronged approach to the rental protection gap

‘Generation rent' has become somewhat of a buzz phrase in recent years, and rightly so, with one in five UK households living in the private rental sector today [1], the days of young homeownership may be behind us, with tenant-life becoming the new norm. So, in an industry that has traditionally been driven by home purchases and mortgage conversations, how can we change our approach to products, marketing and distribution to tap into this new, and growing, market? And not only is the rental market growing, it's also changing. Twenty years ago, young people would be able to buy their fir...