World Mental Health Day: What does it mean for health insurers?

'More comprehensive cover'

clock • 4 min read

Alex Perry, CEO of Bupa Insurance UK, offers three examples of how mental health cover has broadened

World Mental Health Day has become a key date in our calendars, with organisations and individuals doing their bit to raise awareness for mental health conditions, and the people affected by them, on 10 October each year.  This year Bupa is encouraging the industry to acknowledge World Mental Health Day and the work that still needs to be done to bring mental health provision in line with that of physical health. So how can we ensure that we're truly meeting the needs of our customers? In the age of social media and always-on working culture, employers face an increasingly challenging...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Amii names Liam Kennedy as vice chair
PMI

Amii names Liam Kennedy as vice chair

Director of key accounts for Vitality

Jaskeet Briah
clock 12 June 2025 • 1 min read
2024 record year for private healthcare: PHIN
PMI

2024 record year for private healthcare: PHIN

3% year-on-year rise

Cameron Roberts
clock 03 June 2025 • 2 min read
Amii adds to executive committee
PMI

Amii adds to executive committee

Lucy Pearce and Anders Lewis join

Jaskeet Briah
clock 28 May 2025 • 1 min read