Baby boomers to Gen Z: How data is driving personalisation

Five generations under one roof

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Baby boomers to Gen Z: How data is driving personalisation

Technology and data is transforming how employee benefits are offered by companies and this is leading to more personalised benefit choices for employees, writes Adam Riley

For the first time ever, some organisations will soon have five different generations of employees, from those in their 20s to those who are still working into their 70s and beyond. Research from Willis Towers Watson[i] has found that almost a third of workers now expect to be employed after their 70th birthday, up from only 17% in 2010. At the same time, a report from Manpower[ii] suggests that by 2020 millennials will make up a third of the workforce, while ‘generation Z', those aged 20...

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