Matt Janes: Turning mental health awareness into action

The big, annual push to raise awareness for mental health is over. In fifty one weeks from now, when it returns, I hope to see Mental Health Awareness Week become Mental Health Action Week. Before I retrained as a neuroscience and mental health practitioner, I worked in marketing. One of the foundational concepts in communicating the launch of a new product or service was AIDA (Awareness > Interest > Desire > Action). With several years of mental health awareness campaigns now behind us, I believe that it is time to help companies to resolve the leading cause of employee long term abs...