How to turn 100,000 IP sales into one million

A year and a half ago I wrote a blog about critical illness (CI) cover and suggested it should be marginalised or even removed as a product. It's fair to say it put the cat amongst the pigeons, if you'll forgive the Bros reference, but I said this because I genuinely believe that CI gets in the way of what most people really need, which is income protection (IP). My views sparked controversy at the time, and although many colleagues agree IP should be the core protection product for most people, I also agree with the recent Financial Services Consumer Panel (FSCP) report, which says w...