Christine Husbands: Value-added services and building trust

Recent research carried out by the Chartered Insurance Institute (CII) found that consumers still have areas of mistrust with insurers, with many believing that providers are more focused on maximising profit than looking after their best interests of their customers. The CII was set up 100 years ago to address the issue of public confidence in insurance and in more recent times, the Financial Conduct Authority (FCA) has brought legislation to ensure that insurers and advisers act in the best interests of the consumer, the latest of which being the Insurance Distribution Directive (IDD)....