Kristoffer From: Personalising health insurance

Consumers have become accustomed to living in a digital world across many areas of their life, from retail and banking to communicating with others. Despite this, healthcare, including health insurance, has lagged behind in delivering consumers a digital experience. There are, however, signs of this changing. Rather than having a passive healthcare experience, relying on treatment including medication, patients are increasingly wanting to be involved in their own health and not be so reliant on medicine. This means giving them a personalised experience where they are guided to making ...