Paul Wilson: When are you planning on dying?

clock • 4 min read

Insurers should leave funeral planning to the experts, says Avalon CEO Paul Wilson

I'm jetlagged, watching daytime TV for the first time in years and despite two weeks in the sun relaxing my blood pressure is sky-high. Why? Because all I've seen is a relentless churn of appalling ads selling over-50s life insurance. They claim to cover funeral costs and alternate from passive-aggressive conversations in hushed tones about why a friend didn't get the send-off they deserved to fake ‘Don't worry kids I've got it sorted' approaches. I simply don't understand why as a nation we don't take funeral planning seriously. Decent send-off It should not be left to over-...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Cashplans

Sonya Bryson joins Simplyhealth Group

Sonya Bryson joins Simplyhealth Group

Appointed as MD

Jaskeet Briah
clock 17 August 2026 • 1 min read
Mutuals call on government removal of P11D for workplace cash plans

Mutuals call on government removal of P11D for workplace cash plans

Employees opting out of employer-sponsored schemes

Jaskeet Briah
clock 15 July 2026 • 1 min read
Medicash launches digital wellbeing plan

Medicash launches digital wellbeing plan

Benefits enhanced for corporate clients

Jaskeet Briah
clock 06 May 2026 • 2 min read