How to choose the 'best' critical illness plan

clock • 5 min read

CIExpert's Alan Lakey discusses how to choose the 'best' critical illness plan.

Readers will be relieved to know that unlike like hordes of extremely irritating people I'm not beginning a sentence with "so".  Every adviser has a view or a process regarding critical illness plan selection and whilst there may not be a single right method of doing this there are certainly a number of incorrect furrows that are currently being ploughed. Below is a list of the methodologies in use:  i.              Using the cheapest provider. ii.             Selecting the provider with the highest number of conditions included. iii.            Counting ABI+ condition number...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Critical Illness

Guardian updates proposition and policy T&Cs

Guardian updates proposition and policy T&Cs

CI ‘survival period' reduced for new policyholders

Jaskeet Briah
clock 15 June 2026 • 3 min read
Guardian launches Critical Illness Essentials

Guardian launches Critical Illness Essentials

Two products launched

Cameron Roberts
clock 04 June 2026 • 2 min read
Aviva and Tesco launch critical illness cover

Aviva and Tesco launch critical illness cover

Children's CIC included

Jaskeet Briah
clock 06 May 2026 • 1 min read