GDPR and financial advice: Data subject consent

Data subject consent is primarily aimed at giving data subjects more control over use of their data - for instance in relation to marketing activities, which (in the absence of consent) could not otherwise be legally justified by a data controller. Giving a data subject the option to give or refuse consent protects individuals from unwanted and unjustified correspondence from firms and is very much aimed at the business-to-consumer world. It will affect advisers since it will dictate how they can approach new business opportunities. If an email/SMS/phone call is sent or made to an ind...