How to avoid the 'curse of knowledge' in discussing protection insurance

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How to avoid the 'curse of knowledge' in discussing protection insurance

When we work in a specific industry for long enough we learn to speak in a different language. And we often forget the man on the street doesn't understand that language, writes Roger Edwards.

I took my car in for a service last week. Whilst waiting, and enjoying a rather good coffee in the lounge, one of the engineers popped out to have a word with me. He unloaded a stream of "car technobabble" at me. Something about traction and balance and that it could be dangerous for my tires. Holding up my hand to stop the torrent of tech, I ask him to translate what we was saying into plain English. In fairness, his second attempt at explaining the problem did the trick and I understood...

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