Communicating the realities of claims payout rates

clock • 3 min read

Protection sales still face uphill battle due to public misconception of payout rates, Drewberry Insurance's Tom Conner writes about his firm's recent consumer campaign.

According to new data we've gathered at Drewberry Insurance, there is still a significant gap between the proportion of claims consumers think insurers pay out on and the actual figures provided by the Association of British Insurers (ABI), which reveal a payout rate across life insurance, income protection and critical illness cover of 97.2% in 2015. Needless to say, the lack of consumer confidence in the industry is troubling. All the while the problem persists, protection providers will continue to bear the brunt of such misconceptions. This is why Drewberry ran a campaign to raise...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Search interest for 'financial protection' increases by 130%

Search interest for 'financial protection' increases by 130%

The Exeter findings

Jaskeet Briah
clock 24 August 2026 • 2 min read
National Friendly adds protection products to Primis panel

National Friendly adds protection products to Primis panel

Bringing specialist protection products to a wider adviser and client base

Jaskeet Briah
clock 06 July 2026 • 1 min read
Royal London updates IP proposition

Royal London updates IP proposition

Modern working lives

Cameron Roberts
clock 01 July 2026 • 2 min read