Affordability top priority for protection: The Exeter

The survey analysed priorities across health insurance, income protection and life insurance. Advisers reported that product quality was the key aspect for health insurance, with 49% of members naming it as a top priority alongside 43% of advisers. This aspect also included value added services. This priority was follow by affordability (44%) and customer service (38%) for members, with advisers ranking competitive pricing (33%) and brand reputation (28%) as second and third priorities. Income protection saw affordability top the list of priorities for clients at 52%, with product ...