CMA clears Direct Line acquisition

Inquiry launched 14 May

Cameron Roberts
clock • 1 min read

The Competition and Markets Authority (CMA) has cleared the acquisition of Direct Line Insurance Group by Aviva.

The announcement represents the end of a six-week merger inquiry. The CMA launched an investigation into the acquisition on 15 May to examine whether the merger would "result in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services". The watchdog will decide whether to refer the merger for a phase two investigation. The CMA has yet to publish its full decision on the merger. In June, Aviva received written notice from the Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA) approving its acquisition of...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Zurich pays out £392m across individual protection claims in 2025

Zurich pays out £392m across individual protection claims in 2025

97.4% of claims paid

Jaskeet Briah
clock 05 June 2026 • 2 min read
Aviva expands ChatGPT app to life insurance quotes

Aviva expands ChatGPT app to life insurance quotes

Application completed on Aviva’s website

Jaskeet Briah
clock 02 June 2026 • 1 min read
Scottish Widows pays out £219m in 2025

Scottish Widows pays out £219m in 2025

Nearly 11,000 claimants

Cameron Roberts
clock 26 May 2026 • 2 min read