Finding protection for clients with health conditions is challenge for advisers

The Exeter research findings

Jaskeet Briah
clock • 1 min read

Nearly two thirds (62%) of advisers have said it is difficult to find cover for clients with multiple or pre-existing health conditions, according to The Exeter.

The provider surveyed 250 UK financial advisers who discussed insurance products with their clients, finding that for 30%, the ability to cover such clients was the most important element when working with an insurer. Looking at specific products, pre-existing medical conditions was believed to be the biggest challenge for private health insurance this year (37%). This was also expected to be a key challenge for advisers when discussing income protection (IP) (29%), with 26% of life insurance advisers also citing this as a challenge during advice conversations. Jack Southcott, head...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Customer Care Conference 2025: Roundup

COVER Customer Care Conference 2025: Roundup

Today (27 June, 2025), COVER hosted its Customer Care Conference, focussing on building consumer trust through care.

Cameron Roberts
clock 27 June 2025 • 4 min read
BIBA publishes guide for brokers to understand AI

BIBA publishes guide for brokers to understand AI

Regulatory, legal and compliance considerations

Cameron Roberts
clock 27 June 2025 • 1 min read
GRiD adds IHC to membership

GRiD adds IHC to membership

Independent advice to corporate clients

Jaskeet Briah
clock 18 June 2025 • 1 min read