SM Advice adds sign language translation to offering

Aims to tackle financial exclusion

Jaskeet Briah
clock • 2 min read

SM Advice has launched a British Sign Language (BSL) translated social media service for advisers, aiming to build trust and increase accessibility for the Deaf community in a bid to tackle financial exclusion.

The service provides advisers and firms with compliant social media posts that are BSL translated and verified, which SM Advice said ensures that "important messages are clear and accessible" to the Deaf and hard-of-hearing communities. As part of the offering there will be BSL translated video posts alongside English text versions, compliance aligned with Financial Conduct Authority (FCA) and network requirements, alongside direct collaboration with deaf consultants to "ensure authenticity and clarity". Under the FCA's Consumer Duty requirements is an emphasis on clear communication ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

amii appoints Charlie Francis to executive committee

amii appoints Charlie Francis to executive committee

Howha PMI managing director

Jaskeet Briah
clock 24 July 2026 • 1 min read
Rosemount adds 12 advisers in Q2

Rosemount adds 12 advisers in Q2

41% growth in protection in H1

Jen Frost
clock 24 July 2026 • 2 min read
PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

Consumer outcomes, vulnerability and fair value

Cameron Roberts
clock 23 July 2026 • 2 min read