Bupa rolls out health subscription service

Access to non-policyholders

Jaskeet Briah
clock • 2 min read

Bupa has announced it will launch its health and wellbeing subscription service, Bupa Well+ Silver, to UK consumers who do not hold a health insurance policy.

The service – which was launched to employers earlier this year - is now available for self-paying customers to sign up directly for a 12-month subscription. Bupa Well+ Silver is available to anyone aged 18 and over who lives in the UK and does not already have either a Bupa insurance policy or a different policy provided by their employer. There are no underwriting questions for customers to answer if they sign up to the subscription, meaning anyone with pre-existing conditions can use it, Bupa told COVER. Available via the offering - which is provided through Blua, a digital heal...

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