Customers would pay for enhanced terminal illness definition: Guardian

74% of advisers agree

Cameron Roberts
clock • 2 min read

Protection provider, Guardian Financial Services, has released a report alongside iPipeline, which showed 74% of advisers thought their clients would pay more for life cover with an enhanced terminal illness definition.

The survey, which quizzed 345 advisers, also showed that 45% of advisers thought their customers would pay between 5-10% more for the enhanced definition. Guardian defined the differences between a standard and enhanced definition as: A standard terminal illness definition pays when the policyholder is expected to survive for less than 12 months and required a confirmation of life expectancy prognosis. An enhanced definition also pays out when a customer is diagnosed with a terminal illness, including incurable stage 4 cancer and motor neurone disease among others, regardless of l...

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