Life insurance business, Deadhappy, has revealed its creditors as part of its administrator’s statement it filed to Companies House on 30 July.
The statement shows that Deadhappy owes just over £1 million to its various creditors. This includes over £35,000 to Channel Four and over £140,000 to Meta.
Its preferential creditors, those who must be paid first, are employees at the point of insolvency, who are owed over £4,000; and HMRC, owed nearly £200,000.
Creditors in the protection industry include Covea Life, which Deadhappy owes over £300,000; UnderwriteMe, owed over £65,000; and Shepherds Friendly, owed over £25,000.
The statement also includes the company's shareholders, whose shares are now listed as effectively valueless.
The business filed for administration on 24 June, 2024, at the time it rebranded its website to read "Dead unhappy". It was been told in March this year that it could not accept new life insurance customers.
The life insurer has appointed Evelyn Partners as its administrators, whoa re aiming to complete the process with "minimal interruption" to customers.
The broker is perhaps best known for its advertising campaign featuring the image of serial killer, Harold Shipman, which drew criticism from the industry in January 2023. As well as a previous warning from the Advertising Standards Agency regarding an advert trivialising suicide.
