Vocational rehabilitation vital to retention: Aviva

79% of employees more likely to stay after receiving support

Cameron Roberts
clock • 1 min read

Provider, Aviva, has published research which showed that employees who receive vocational rehabilitation support are more likely to stay with an employer.

Of the 1,200 UK employees surveyed, 79% said they would be more likely to stay with an employer who actively helped them after suffering an accident or illness. The same percentage, 79%, said they were more likely to stay with an employer who helped with their health and wellbeing. Employees surveyed believed that employers have a duty of care for employees, 74% agreeing with this statement. Jason Ellis, group protection sales director, Aviva, commented: "Vocational rehabilitation is crucial for helping employees return to work safely and effectively after a long-term sickness abse...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Vocational rehabilitation vital to retention: Aviva

Vocational rehabilitation vital to retention: Aviva

79% of employees more likely to stay after receiving support

Cameron Roberts
clock 11 July 2025 • 1 min read
Employers 'misjudge' which benefits workers prioritise

Employers 'misjudge' which benefits workers prioritise

Canada Life research

Jaskeet Briah
clock 19 June 2025 • 2 min read
L&G paid out £347m in group protection claims in 2024

L&G paid out £347m in group protection claims in 2024

Paid out just shy of £1m every day

Jenna Brown
clock 19 June 2025 • 3 min read