Growing number of businesses switch to low-cost healthcare

Benenden Health research shows

Jaskeet Briah
clock • 2 min read

Three quarters of healthcare intermediaries have reported an increasing interest in low-cost, high-value private healthcare among UK businesses, Benenden Health has found.

According to the research, which was conducted among 47 UK healthcare intermediaries, low-cost private healthcare has overtaken interest in PMI (73%) and cash plans (61%). Overall, 35% of healthcare intermediaries noting that more businesses have ‘traded down' to less expensive products in the previous 12 months. Meanwhile, 11% said businesses have ‘traded up' to more expensive products. Benenden Health said the trend of businesses moving to low-cost providers can be associated with a rise in health insurance rates in 2024 by at least 20%. The key product benefits for businesses we...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

L&G publishes cancer services usage findings

L&G publishes cancer services usage findings

35% of cancer users never received active treatment

Jaskeet Briah
clock 06 March 2026 • 2 min read
Spring Statement 26: A 'missed opportunity' for group protection

Spring Statement 26: A 'missed opportunity' for group protection

'We urgently need effective VR'

Jaskeet Briah
clock 04 March 2026 • 6 min read
73% of employees trust AI use in healthcare journeys

73% of employees trust AI use in healthcare journeys

Howden Employee Benefits research

Jaskeet Briah
clock 02 March 2026 • 2 min read