Growing number of businesses switch to low-cost healthcare

Benenden Health research shows

Jaskeet Briah
clock • 2 min read

Three quarters of healthcare intermediaries have reported an increasing interest in low-cost, high-value private healthcare among UK businesses, Benenden Health has found.

According to the research, which was conducted among 47 UK healthcare intermediaries, low-cost private healthcare has overtaken interest in PMI (73%) and cash plans (61%). Overall, 35% of healthcare intermediaries noting that more businesses have ‘traded down' to less expensive products in the previous 12 months. Meanwhile, 11% said businesses have ‘traded up' to more expensive products. Benenden Health said the trend of businesses moving to low-cost providers can be associated with a rise in health insurance rates in 2024 by at least 20%. The key product benefits for businesses we...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Half of employees want more flexible healthcare options: Simplyhealth

Half of employees want more flexible healthcare options: Simplyhealth

15% of employees found it difficult to access healthcare

Jaskeet Briah
clock 14 July 2026 • 1 min read
Government to create Workplace Health Intelligence Unit as part of Keep Britain Working Review

Government to create Workplace Health Intelligence Unit as part of Keep Britain Working Review

Making workplace health performance visible

Jaskeet Briah
clock 06 July 2026 • 2 min read
Unum UK adds personalised cancer navigation service

Unum UK adds personalised cancer navigation service

Partnership with Reframe Cancer

Jaskeet Briah
clock 03 July 2026 • 2 min read