Less than one third of employers find added benefits important

Affordability was most important factor

Jaskeet Briah
clock • 1 min read

Research from Towergate Health & Protection has found that less than one third of employers (27%) consider added benefits as an important factor in terms of implementing a health and wellbeing support programme.

Employees, and even employers themselves, are often unaware of all the elements of particular benefits, Towergate noted, although added benefits still represented the top third most important factor for employers. Towergate surveyed 500 HR-decision makers and found affordability (38%) and flexibility (32%) were the most important factors for employers in a health and wellbeing support programme. Debra Clark, head of wellbeing at Towergate Health & Protection, stated: "Being affordable is of course crucial to any wellbeing programme, but it is also important that it achieves value for ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Employee Benefits

Third of employees unaware of access to mental health support

Third of employees unaware of access to mental health support

52% delayed seeking medical care in the last year

Jaskeet Briah
clock 09 October 2026 • 2 min read
Third of employers prioritise preventative health and wellbeing

Third of employers prioritise preventative health and wellbeing

GRiD research findings

Jaskeet Briah
clock 07 October 2026 • 1 min read
Half of adults feel financially unprepared for key life events

Half of adults feel financially unprepared for key life events

Most pronounced among those aged 45-54

Sophia Panayi
clock 28 September 2026 • 2 min read