Consumers more likely to view comparison sites as 'independent' than advisers

Less than a fifth (19%) of consumers believe protection advisers are independent and show them all the options from providers, according to the Protection Review survey. This compares to 23% who believe comparison websites show an independent and whole-of-market view of protection products. Jo Miller, director of operations at the Protection Review, said: "These findings suggest that consumers have low expectations in terms of the independence of the advice that they receive when buying protection." She added: "Comparison sites are more likely to be regarded as independent when com...