Three quarters of companies not targeting benefits by demographics

Research from Towergate Health & Protection

clock • 2 min read

Three quarters of companies do not offer specific employee benefits to different staff demographics, despite 61% of firms receiving requests for tailored wellbeing support, such as by gender or age, according to research from Towergate Health & Protection.

The group said that by not targeting health and wellbeing support by staff demographic, employers are in danger of their employee benefits not being relevant, so they will therefore be undervalued and underutilised. They will also not help companies provide support in areas including recruitment, retention, productivity, and absence. Around half (48%) of the 500 HR decision makers surveyed said a significant reason for not targeting benefits according to employee demographics is because this is seen as a complicated approach, although they also stated their company would like to be able ...

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