Aviva 'uncomfortable' on PDG's Charter opt in claim notification requirement

“Inconsistent with specific sections of UK GDPR”

Jaskeet Briah
clock • 2 min read

Aviva is “uncomfortable” with the Protection Distributors Group’s (PDG) Claims Charter requirement for intermediaries to be notified of all claims when made, without the customer being asked to opt in.

Last week, the PDG announced fourteen insurers as signatories for its Claims Charter for 2023, of which Aviva was missing. COVER approached Aviva on why the insurer was not listed as a signatory. Aviva noted that while it was supportive of the majority of the PDG Claims Charter and its overall intent, avoiding an ‘Opt in' approach is one area it remains uncomfortable. Avoiding an ‘opt-in' approach for living claims, such as critical illness and terminal illness, would be inconsistent with specific sections of the UK General Data Protection Regulation (GDPR), an Aviva spokesperson told...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 27 July 2026 • 4 min read
 Misrepresentation and non-disclosure top reasons for denied claims: LV=

Misrepresentation and non-disclosure top reasons for denied claims: LV=

2025 claims statistics published

Jaskeet Briah
clock 15 July 2026 • 3 min read
L&G adds manager toolkit to cancer support services

L&G adds manager toolkit to cancer support services

Tailored guidance and best practice

Jaskeet Briah
clock 08 July 2026 • 3 min read