Aviva 'uncomfortable' on PDG's Charter opt in claim notification requirement

“Inconsistent with specific sections of UK GDPR”

Jaskeet Briah
clock • 2 min read

Aviva is “uncomfortable” with the Protection Distributors Group’s (PDG) Claims Charter requirement for intermediaries to be notified of all claims when made, without the customer being asked to opt in.

Last week, the PDG announced fourteen insurers as signatories for its Claims Charter for 2023, of which Aviva was missing. COVER approached Aviva on why the insurer was not listed as a signatory. Aviva noted that while it was supportive of the majority of the PDG Claims Charter and its overall intent, avoiding an ‘Opt in' approach is one area it remains uncomfortable. Avoiding an ‘opt-in' approach for living claims, such as critical illness and terminal illness, would be inconsistent with specific sections of the UK General Data Protection Regulation (GDPR), an Aviva spokesperson told...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Zurich pays out £392m across individual protection claims in 2025

Zurich pays out £392m across individual protection claims in 2025

97.4% of claims paid

Jaskeet Briah
clock 05 June 2026 • 2 min read
Aviva expands ChatGPT app to life insurance quotes

Aviva expands ChatGPT app to life insurance quotes

Application completed on Aviva’s website

Jaskeet Briah
clock 02 June 2026 • 1 min read
Scottish Widows pays out £219m in 2025

Scottish Widows pays out £219m in 2025

Nearly 11,000 claimants

Cameron Roberts
clock 26 May 2026 • 2 min read