Bupa attains Plain Numbers certification on customer documents

The first of Bupa's communications to adopt the Plain Numbers Approach and be certified are a leaflet which explains the no claims discount and the initial quote email a potential customer receives. Both are "critical communications" that include numbers and require a customer to make an informed decision, Bupa confirmed. The partnership between the insurer and Plain Numbers, an organisation that helps firms take practical action to support customers who may struggle with understanding numbers or numeracy challenges. was first announced in August 2022. During the three-year partner...