Aviva, Freedom Health top first Fairer Finance PMI customer experience ratings

Across transparency, trust, happiness and complaints categories

John Brazier
clock • 3 min read

Fairer Finance has announced the results of its first customer experience ratings for private medical insurance (PMI) providers, with Aviva and Freedom Health Insurance securing the highest ratings from consumers.

Compiled and published for the first time, the ratings cover consumer experiences across four key categories - customer happiness, customer trust, complaints performance, and transparency rating - based on 3,558 responses to a survey carried out in February, alongside other factors. Aviva and Freedom Health Insurance topped the customer ratings ahead of nine other PMI providers, with Fairer Finance noted that 11 insurers met the response threshold required to tabulate an accurate score. Both insurers achieved a total customer experience rating of 72%, ahead of Bupa (70%), AXA (68%), a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

2024 record year for private healthcare: PHIN
PMI

2024 record year for private healthcare: PHIN

3% year-on-year rise

Cameron Roberts
clock 03 June 2025 • 2 min read
Amii adds to executive committee
PMI

Amii adds to executive committee

Lucy Pearce and Anders Lewis join

Jaskeet Briah
clock 28 May 2025 • 1 min read
UK healthcare spending hits £317bn in 2024: ONS
PMI

UK healthcare spending hits £317bn in 2024: ONS

Up 2.4% year on year

Cameron Roberts
clock 30 April 2025 • 2 min read