Aviva, Freedom Health top first Fairer Finance PMI customer experience ratings

Compiled and published for the first time, the ratings cover consumer experiences across four key categories - customer happiness, customer trust, complaints performance, and transparency rating - based on 3,558 responses to a survey carried out in February, alongside other factors. Aviva and Freedom Health Insurance topped the customer ratings ahead of nine other PMI providers, with Fairer Finance noted that 11 insurers met the response threshold required to tabulate an accurate score. Both insurers achieved a total customer experience rating of 72%, ahead of Bupa (70%), AXA (68%), a...