Holly Ewing joins Aviva as head of intermediated distribution

Leaves AIG after 13 years

John Brazier
clock • 1 min read

Aviva has announced the appointment of Holly Ewing as its new head of intermediated distribution.

Ewing was most recently head of intermediary sales at AIG Life, having spent 13 years with the insurer. Having started out at MetLife as a business development manager, Ewing joined Ageas in 2009 before its acquisition by AIG. Throughout her time with the insurer, she held roles including intermediary sales manager and national sales manager, before taking the role of head of intermediary sales in August 2021. Commenting on her new role, Ewing said: "I am excited to join Aviva as it continues to build momentum in the protection market.   "My role will be focused on driving individu...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Scottish Widows protection market share hits 10.4%

Scottish Widows protection market share hits 10.4%

Half-year results

Cameron Roberts
clock 30 July 2026 • 2 min read
Aviva launches financial confidence programme

Aviva launches financial confidence programme

Partnership with learning disability charity

Jaskeet Briah
clock 29 July 2026 • 2 min read
Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 27 July 2026 • 4 min read