AIG Life's Sue Helmont retires

As of 31 March

John Brazier
clock • 1 min read

AIG Life’s marketing director, Sue Helmont, has retired after more than 35 years in the industry, effective 31 March.

Helmont's retirement follows other similar moves from AIG Life's intermediary director, Vicky Churcher, and group protection managing director, Lee Lovett, earlier this month. Having joined AIG Life in early 2018, Helmont worked across a number of marketing and advertising campaigns for the provider, most notably the launch of its Smart Health service and the sponsorship campaign with the New Zealand All Blacks rugby team, This is for Them. Prior to AIG Life, Helmont held a number of marketing roles with Aviva and telecommunications firm, KCOM. Phil Willcock, chief executive office...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Partner Insight Video: Why everyday incidents are costing more than ever

Partner Insight Video: Why everyday incidents are costing more than ever

Research reveals the financial impact of common accidents and illnesses

Sponsored by MetLife
clock 24 November 2025 • 1 min read
L&G adds two hires to leadership

L&G adds two hires to leadership

Joining at the end of January 2026

Jaskeet Briah
clock 19 November 2025 • 2 min read
Aviva launches AI underwriting tool

Aviva launches AI underwriting tool

Analysing and summarising GP reports

Jaskeet Briah
clock 18 November 2025 • 1 min read