Health Shield, National Friendly join amii

Health Shield re-joins association

John Brazier
clock • 2 min read

Mutual insurers Health Shield and National Friendly have become the latest additions to the Association of Medical Insurers & Intermediaries (amii).

Health Shield has re-joined the association as a member having previously left the group due to "cost grounds." However, commercial director Paul Shires stated that having spent several years on the amii executive committee during his time at Westfield Health, he was able to "fully recognise and appreciate the value of membership." "Not being a member was a false economy as our primary distribution channel is intermediaries and we need to stay close to them to understand both their and their clients' needs to help us develop our products and our services," Shires commented. "amii i...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare
PMI

'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare

As mental health demand grows, PMI providers must adapt sustainably. Rob Harvey spoke to Vitality's Dr Rishi Patel about AI's role in delivering personalised care.

Rob Harvey, Vitality
clock 22 July 2026 • 2 min read
Four ways PMI is supporting mental health prevention and earlier intervention
PMI

Four ways PMI is supporting mental health prevention and earlier intervention

VitalityHealth CEO Dr Arun Thiyagaran explains how private medical insurance is evolving to help close that gap

Dr Arun Thiyagaran
clock 22 July 2026 • 2 min read
Third of UK adults unsure if the NHS could fully meet their needs
PMI

Third of UK adults unsure if the NHS could fully meet their needs

The Exeter research findings

Jaskeet Briah
clock 02 July 2026 • 2 min read