Penny James steps down as Direct Line chief executive

With immediate effect

Jaskeet Briah
clock • 1 min read

Direct Line Insurance Group has announced that Penny James will step down as chief executive officer effective immediately.

The insurance company stated it is initiating a process to appoint a new chief executive, and that chief commercial officer Jon Greenwood will take the helm as acting chief executive in the meantime. Greenwood will also join the board, subject to any additional regulatory approvals. James will assist with the process of transition to "ensure a smooth handover of responsibilities", Direct Line said. Having joined the group as chief financial officer in 2017, James became chief executive in May 2019. Danuta Gray, chair of Direct Line Group, commented: "Penny has overseen significant ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Chesnara expects to complete HSBC Life migration this year

Chesnara expects to complete HSBC Life migration this year

Group half year results

Cameron Roberts
clock 25 August 2026 • 2 min read
Aviva updates high value protection proposition

Aviva updates high value protection proposition

Rising demand for IHT planning

Cameron Roberts
clock 24 August 2026 • 2 min read
Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 19 August 2026 • 4 min read