Candid acquires insurtech Anorak

Insurance distributor confirms acquisition

John Brazier
clock • 1 min read

Insurance distributor Candid has announced the acquisition of fully automated life insurance advice platform, Anorak, for an undisclosed sum.

Announcing the acquisition on LinkedIn this morning (25 January), Candid's chief executive Matt Edwards said Anorak was the first "first fully automated direct-to-customer (D2C) and business-to-business-to-consumer (B2B2C) digital protection advice platform in the UK market." Anorak launched in 2018 and has since developed a range of partnerships throughout the protection industry, as well as those offering support services and financial education resources. Anorak's technology will support Candid in accelerating its aim to "protect every family in the UK", Edwards detailed, and that ...

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