Candid acquires insurtech Anorak

Insurance distributor confirms acquisition

John Brazier
clock • 1 min read

Insurance distributor Candid has announced the acquisition of fully automated life insurance advice platform, Anorak, for an undisclosed sum.

Announcing the acquisition on LinkedIn this morning (25 January), Candid's chief executive Matt Edwards said Anorak was the first "first fully automated direct-to-customer (D2C) and business-to-business-to-consumer (B2B2C) digital protection advice platform in the UK market." Anorak launched in 2018 and has since developed a range of partnerships throughout the protection industry, as well as those offering support services and financial education resources. Anorak's technology will support Candid in accelerating its aim to "protect every family in the UK", Edwards detailed, and that ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

AI-driven customer vulnerability fraud on the rise: MorganAsh

AI-driven customer vulnerability fraud on the rise: MorganAsh

New risk to financial services

Cameron Roberts
clock 30 April 2026 • 2 min read
iPipeline adds Feature Badging to SolutionBuilder

iPipeline adds Feature Badging to SolutionBuilder

Adds up to 12 badges to each provider quote

Jaskeet Briah
clock 29 April 2026 • 1 min read
AI leading to care delays: AXA Health

AI leading to care delays: AXA Health

36% of users turn to AI first

Cameron Roberts
clock 14 April 2026 • 1 min read