Insurance product quality top of customer priority list: The Exeter

The research found that 99% of consumer respondents valued the quality of products the most important feature, closely followed by affordability and customer service (both 98%). A similar level of consumers (98%) also highlighted insurers that have a "strong track record" of paying claims as a priority when purchasing cover. Meanwhile, 91% of respondents stated the inclusion of added benefits to policies was an important factor for them. Despite this, the research found that under half (48%) of respondents did not have cover such as health insurance, life insurance, income protecti...