Most advisers believe cost of living will curb client interest in protection

According to new research from Guardian

John Brazier
clock • 3 min read

The cost of living crisis and rising mortgage rates are the top concerns for adviser’s clients, with fears that the economic downturn is likely to lead to decreased interest in protection conversations, Guardian has found.

The challenger insurer's latest research, conducted among 701 financial advisers and published today (1 November), has found that more than half (56%) advisers believe the cost of living crisis will lead to fewer protection conversations with clients. Around one-third of respondents said they believe the current trend of increasing numbers of conversations with clients about protection will persist. Although two in three (62%) advisers said that they are seeing an uptick in the number of clients willing to talk about protection at the time the research was carried out (August to Septe...

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