Protection sales support service LifeQuote has unveiled a new brand identity, including a new logo, updated website and tools for advisers.
LifeQuote stated that the rebrand is aimed at better representing its "core purpose of removing the barriers to protection advice." As well as offering greater levels of technical detail for protection writing, the new website includes LifeQuote's Protection Revenue Opportunity (PRO) tool and offers "advisers better persistency, reducing the risk of commission clawback." Last year, LSL Property Services, which includes the PRIMIS Mortgage Network and TMA mortgage club, acquired a 60% stake in LifeQuote. The investment will allow LifeQuote to focus on increasing the number of partne...
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