SimplyBiz expands protection insight with YuLife partnership

‘YuLife presents some valuable tools in terms of approaching conversations with clients’

Hemma Visavadia
clock • 1 min read

SimplyBiz has partnered with YuLife to expand its insight to financial advisers on protection advice, market trends, product development, and technology changes.

YuLife is backed by Target Global, Creandum, MMC Ventures, Notion Capital, LocalGlobe, Latitude, Eurazio and Anthemis Exponential Ventures. It offers a range of group protection products to customers. Emma Vaughan, head of protection services at SimplyBiz, explained that while there have been a lot of product innovations across the market in recent years, as a sector, "we need to constantly revaluate the ways in which we're supporting advisers to communicate with clients". "The development of the YuLife app, the business's focus on non-traditional areas like meditation to encourage po...

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