Holloway Friendly launches new income protection proposition

The My Sick Pay proposition is based on an individual pricing approach, meaning underwriting will take into consideration the unique circumstances of applicants, such as whether they smoke or what their employment is. The mutual stated that the simplification of its income protection proposition was driven by feedback from advisers to offer a product that was easier to understand and advise on. Martin Sincup, head of marketing and proposition at Holloway Friendly, explained that alongside the simplification of its offering, a second driver for the new product was the desire for more "...