British Friendly has relaunched its discretionary loyalty programme, Mutual Benefits, with a greater focus on everyday health and wellbeing.
The mutual society has rolled out a simplified and "more inclusive" version of the programme, effective from 14 February, with an enhanced focus on providing "everyday" health and wellbeing benefits to members. The programme has been streamlined to offer services related to health and wellbeing through the Clinic in a Pocket ‘pillar', provided in partnership with Square Health. Services included in the pillar offer access to unlimited Digital GP Consultations, two Second Medical Opinions, a self-service Health Check, an updated app, the ability to share benefits with family members an...
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