British Friendly overhauls Mutual Benefits proposition

Focus on everyday health, wellbeing, and rewards

John Brazier
clock • 2 min read
British Friendly overhauls Mutual Benefits proposition

British Friendly has relaunched its discretionary loyalty programme, Mutual Benefits, with a greater focus on everyday health and wellbeing.

The mutual society has rolled out a simplified and "more inclusive" version of the programme, effective from 14 February, with an enhanced focus on providing "everyday" health and wellbeing benefits to members. The programme has been streamlined to offer services related to health and wellbeing through the Clinic in a Pocket ‘pillar', provided in partnership with Square Health. Services included in the pillar offer access to unlimited Digital GP Consultations, two Second Medical Opinion...

To continue reading this article...

Join Cover

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around Covid-19, regulation, diversity and mental health.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now


Already a Cover member?


More on Whole of Life