Gen Z placing a priority on ethical employers

ESG commitments a priority for younger workers

John Brazier
clock • 2 min read

New research from Bupa has found that young people will turn down employers that ignore their environmental, social and governance (ESG) concerns.

According to a survey of more than 2,000 UK adults, those classified as Gen Z (aged between 18-22) were found to be more concerned over environmental issues than other age groups (68%) and feel the burden of climate change (63%). As a result, one in three (31%) would turn down roles in companies with poor ESG credentials, and over half (54%) would take a pay cut to work for a business that reflects their ethics, on average sacrificing more than a quarter (27%) of their salary. Meanwhile, 64% of Gen Z respondents said 64 it's important that employers act on environmental issues, with a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Employee Benefits

Partner Insight: Workplace health review signals new benefit options for advisers

Partner Insight: Workplace health review signals new benefit options for advisers

Simplyhealth Keeping Britain wo…

Simplyhealth
clock 18 December 2025 • 1 min read
Young workers expect early retirement due to health

Young workers expect early retirement due to health

AXA Health research

Jaskeet Briah
clock 09 December 2025 • 2 min read
Quarter of employees have dental fear: Bupa

Quarter of employees have dental fear: Bupa

Leads to delayed or avoided treatment

Jaskeet Briah
clock 03 December 2025 • 1 min read