Protection Review: Does a sales culture have a place in protection?

LifeSearch and Reassured executives go head-to-head on advised vs non-advised debate

John Brazier
clock • 3 min read

The culture of sales was at the heart of an industry debate about the suitability of the non-advised protection model, with leading protection figures sharing polar viewpoints.

LifeSearch chair Tom Baigrie strongly condemned a culture of sales within the non-advised distribution channel at this year's Protection Review conference, while taking part in an industry debate session. Laying out the situation of a hypothetical customer named Marsha, Baigrie stated that she was exposed to a "hidden lottery" when it came to finding protection, a "game of chance" and one that she has "every change of losing." Laying out the options of using a price comparison website, speaking directly to a financial advisor or going through the non-advised sales route, Baigrie said ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Got to get: reframing in protection

Got to get: reframing in protection

Protection not just a tick box

Richard Kateley
clock 12 April 2024 • 5 min read
SimplyBiz prepares firms for Consumer Duty anniversary

SimplyBiz prepares firms for Consumer Duty anniversary

Compliance clinic launched

Sahar Nazir
clock 11 April 2024 • 1 min read
The Rising Stars of Protection: Ellie Collis

The Rising Stars of Protection: Ellie Collis

“You must always try to be the best version of yourself”

Cameron Roberts
clock 10 April 2024 • 3 min read