Vita partners with Principality Building Society on access to protection

Partnership strengthens its protection advice

clock • 1 min read

Principality Building Society has partnered with protection specialist Vita to provide its clients and members with improved protection advice.

The UK's sixth-largest building society has partnered with Vita after its members required independent protection advice, continuing the intermediary's trajectory as a referral partner. Vita will work with Principality across its branch network, providing telephone advice to Principality members.Vita specialists will also carry out training sessions with staff in each of the branches, both online and face-to-face.  Vita director, Paul Reed, said: "This partnership with Principality ensures that all of their members will have access to the very best protection advice.  "...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Partner Insight: The rising risks shaping family protection conversations

Partner Insight: The rising risks shaping family protection conversations

Why everyday mishaps traditional protection products may miss

Metlife UK
clock 09 January 2026 • 2 min read
16% of patients on NHS waiting list more than 12 months

16% of patients on NHS waiting list more than 12 months

ONS data

Jaskeet Briah
clock 08 January 2026 • 2 min read
Underwritten WOL sees strong growth in Q3: Gen Re

Underwritten WOL sees strong growth in Q3: Gen Re

Growth in policies sold and APE

Cameron Roberts
clock 19 December 2025 • 1 min read