IPAW: Reframing the mortgage protection conversation

Day two of Income Protection Awareness Week

John Brazier
clock • 4 min read

The second day of the IPTF’s Income Protection Awareness Week (IPAW) addressed the need for more mortgage advisers to learn about IP and discuss the product with their clients.

Following Monday's initial session, today's (21 September) online presentations and discussion focused on the value and benefits of mortgage advisers embracing IP conversations with clients by changing the way in which they think about protecting client incomes. Focusing on how mortgage advisers can introduce IP to clients, much of the day's content focused on simplifying the language used to better communicate the value of the product and dispelling the misconceptions that persist among many customers. During his keynote presentation, Vincent O'Connor, head of protection at The Right...

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