Contact State acquired by Verisk

Combined with Jornaya

John Brazier
clock • 1 min read

Lead generation platform Contact State has been acquired by US-based analytics and decision-support solution provider.

Under the terms of the acquisition, for which financial details were not disclosed, Contact State will be combined with Jornaya, the consumer behavioural data and intelligence arm of Verisk. Contact State, which will retain its independent brand, will working alongside Jornaya, which providers consumer compliance, behavioural data and marketing intelligence, to offer customers expanded insights into buyer journeys in the UK and EU. Alain Desmier, co-founder and chief executive of Contact State, said the firm has "pioneered a path for data certification in the UK" since its inception i...

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