More than half of internet users (53%) do not trust that the adverts on search engines are placed by a legitimate financial services company or provider, according to Aviva research.
The insurer's Fraud Report - published today (24 August) - found consumers have "low trust" in the internet as a tool for shopping for financial services. The report also revealed 56% of people do not believe that the authenticity of the financial product, service, or provider being advertised is verified by search engines. Of those, Aviva found a difference in trust according to age, with just 29% of those over 55 trusting the results of a search engine compared to 59% of those aged 16 to 24. The firm also said the Covid-19 pandemic has "accelerated the need for action" as 50% of ...
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