Bupa launches concierge service for ultra-high net worth clients

Private Client is aimed at Bupa's ultra-high net worth (uHNW) customers for personalised health and wellbeing. The new offering is designed to bridge a gap in the market for premium health insurance, health management and wellness, providing a tailored service to individual clients. Bupa Global stated that Private Client has been launched to of a new ‘ultra-premium lifecare' category of service in response to demand for increased personal guidance, and a health plan that fits with the lifestyle demands, work, family and travel commitments of uNHW individuals. The proposition offers...